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Cookie Policy

Cookies on anna app.

Last updated: 4 September 2026. Version 2.2.
The short version

What we use, what we don't.

This is short because we keep our tracking footprint small. Specifically:

  • Necessary cookies only by default. Two of our own session cookies, and nothing else.
  • Analytics only if you say yes. Analytics is its own separate choice. It covers Google Analytics, which runs with IP anonymisation on, and Microsoft Clarity, which records replays of website pages with everything you type masked. Clarity never runs on the quiz at /check.
  • Advertising measurement is a separate choice again. If we run Meta ads, the Meta pixel is the only marketing cookie that may be set, and only if you accept Advertising measurement. Accepting Analytics does not load it.
  • If you reject non-essential cookies, none of it loads and the website works exactly the same.

This policy covers annahealth.app. The anna iOS app doesn't use cookies. For how the app handles your data, see our Privacy Policy.

1. Cookies we use on annahealth.app

1.1 Necessary cookies

CookieProviderPurposeDuration
__dplannaServes you the correct published version of the websiteSession
session-idannaMaintains your browsing sessionSession

These cookies cannot be disabled. They are essential to keep the website working.

We also use items of browser storage that are not cookies and are not used for tracking. anna_consent stores your choice locally as a small record: whether you accepted Analytics, whether you accepted Advertising measurement, the version of the consent notice (currently 3.0) and the time you decided. anna_attribution_v1 is described in section 1.4, and is written only if you accept Analytics. Both are cleared when you clear this site's browser storage. Your consent record stays in your browser; we do not send it to our servers and we do not create a consent receipt or a visitor identifier from it.

1.2 Statistics cookies (consent only)

We use Google Analytics and Microsoft Clarity to understand how the website is used so we can make it better. Both are loaded directly by the website; we do not use Google Tag Manager. They set the cookies below, and none of them load unless you accept the Analytics category. Microsoft Clarity never loads on the quiz at /check, whatever you choose.

CookieProviderWhat it's forDuration
_gaGoogle AnalyticsTells one visitor apart from another, with IP anonymisation on2 years
_ga_SPQDJELP3SGoogle AnalyticsKeeps the visit state for this website2 years
_clckMicrosoft ClarityLinks repeat visits to one anonymous identifier1 year
_clskMicrosoft ClarityGroups the pages of one visit into a single replay1 day

If you reject non-essential cookies, or leave Analytics off, none of them load, and the website continues to work with no loss of functionality. You can change your mind at any time using the cookie settings link at the bottom of any page, which reopens your current choices.

None of these tools ever receive health data. They see website pages, nothing from the app.

1.3 Marketing cookies (consent only)

If we run paid advertising on Meta (Facebook, Instagram), the following cookies may be set, but only if you accept the separate Advertising measurement category in our cookie banner:

CookieProviderPurposeDuration
_fbpMetaIdentifies browsers for advertising measurement90 days
_fbcMetaStores last visit from a Meta ad, if any90 days

If you don't consent, these cookies are not set. You can withdraw consent at any time by clicking the cookie settings widget at the bottom of any page.

We don't send Meta any information about you as an individual. No email addresses, no customer lists, and never any health data.

1.4 UTM parameters (not cookies, but related)

When you click a link from an email or ad, the URL may contain UTM parameters (utm_source, utm_medium, utm_campaign). These are stored in your browser's session only, not as cookies, under the key anna_attribution_v1, which holds the page you arrived on and the time you arrived. It is cleared when you close the browser or clear this site's storage, and it is not shared with third parties. A Meta ad link may also carry a click identifier (fbclid); if you accept Advertising measurement, the Meta pixel stores that identifier in the _fbc cookie listed in section 1.3.

1.5 The perimenopause check at /check

The quiz at /check runs entirely in the tab you have open. Your answers and progress are held in that tab's session storage under anna_check_v1 and are cleared when the tab or browser session ends. Your result is calculated locally in that tab from those answers. None of your answers, progress or result is ever put in a URL, sent to our servers, written to a database, or sent to any analytics or advertising tool.

On /check you are asked separately about Analytics and Advertising measurement, exactly as everywhere else on the site, and:

  • Microsoft Clarity never runs on /check, whatever you choose. There is no session replay of the quiz.
  • If you accept Analytics, Google Analytics may receive only these generic events: a page view, quiz_view when the first question is on screen, quiz_start when your first answer is accepted, quiz_progress at 25%, 50% and 75% of the questions you are shown, quiz_complete when your result appears, and quiz_outbound if you tap an App Store link. No answer, question, symptom, cycle, contraception or wearable value, and no result, is ever included.
  • If you accept Advertising measurement, Meta receives one page view for the visit and nothing else. No quiz events, no answers and no result are sent to Meta.
  • To stop the same event being counted twice, and to make sure nothing you did before you consented is sent afterwards, we keep a short list of those generic event names for the current tab session. It holds event names only, never answers or results.

No quiz answer, result or consent record is sent to our database.

2. The anna iOS app

The anna iOS app doesn't use cookies. It uses local device storage for your authentication session, your in-app preferences, and cached daily tips so the app works offline.

There are no ads in anna, and the app contains no third-party advertising SDKs.

For everything about how the app collects, uses and shares your data, see our Privacy Policy. That is the document that covers the app.

3. Managing your cookie preferences

You can change your cookie preferences at any time by clicking the cookie settings widget at the bottom of any page on annahealth.app.

You can also manage cookies through your browser:

  • Chrome: Settings → Privacy and security → Cookies and other site data
  • Safari: Preferences → Privacy → Manage Website Data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Edge: Settings → Privacy, search, and services → Cookies and site permissions

If you delete or block cookies, some parts of the website may not work properly. Your cookie choice itself is remembered in browser storage rather than a cookie, so clearing this site's storage brings the banner back.

For general information on cookies and how to manage them: aboutcookies.org.

4. Updates to this policy

We may update this cookie policy. The "Last updated" date at the top reflects the most recent change.

If we add new tracking tools or change how we use cookies in any material way, we will:

  • Update the cookie banner
  • Update this policy and our privacy policy at the same time, and re-ask for consent

5. Contact

If you have questions about this cookie policy:

  • Email: app@annahealth.app
  • Website: annahealth.app
  • Address: SIA anna app, Krišjāņa Barona iela 30A, Riga, Latvia
  • Registration number: 40203715543

For the broader privacy picture, see our Privacy Policy.


SIA anna app · Krišjāņa Barona iela 30A, Riga, Latvia · Registration number 40203715543 · app@annahealth.app · annahealth.app

Cookie Policy version 2.2, effective 4 September 2026. This document covers the annahealth.app website only. For the anna iOS app, see our Privacy Policy.

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